Levad is a brand inextricably linked to tranquility and well-being, creating premium lavender products with a completely natural character and a distinct aromatic identity. For such a project, the image must be as pure as the plant itself. Loopflow undertook the development of a comprehensive corporate identity that captures with absolute precision the purity, serenity and minimalist aesthetics of the brand.
Logo Design & Communication Strategy
Our journey began at the core of the brand: the logo design. We chose a simple, clean visual language that directly conveys the simplicity and organic nature of lavender, consciously avoiding design excesses and artificial intensities that “burden” the eye.
This authentic visual identity was framed by strict brand guidelines and branding strategy. Our goal was to ensure that the brand would communicate with absolute consistency and a consistent tone, conveying the same message of calm regardless of the digital or physical touchpoint on which it appeared.
Packaging Design: The Experience of Touch
The visual communication was completed with the design of the product packaging. There, we placed great emphasis on the tactile experience, the detail of the materials and the sense of natural authenticity.
- Typography & Textures: Every element—from the careful selection of minimal typography to the texture of the printing materials—was meticulously studied.
- Visual Harmony: We created a calm, pure and completely familiar visual experience, which is directly and subconsciously connected to the sense of relaxation offered by lavender.
The Result: Essence & Daily Care
The final result of the project is a complete corporate identity that does not simply seek to “look pretty” or be strictly commercial. On the contrary, it manages to clearly and honestly express its very essence: the creation of pure products that offer true tranquility, elegant simplicity and everyday care. A project that proves that, sometimes, the greatest design power lies in abstraction.
