For Savvides Furniture, a company with deep roots and a long-standing presence in the furniture industry, Loopflow undertook a complete redesign of its corporate image. In a market where aesthetics and quality of construction are the main demands, our goal was to create a modern, clean and timeless identity. The new branding accurately captures the three core values of the company: top quality materials, high aesthetics and a handmade, personalized approach.
Strategic Design & Minimal Aesthetics
Savvides Furniture’s visual identity was designed to bridge the tradition of handmade art with modern interior design trends. Our creative process focused on highlighting the “premium yet affordable” character of the business, through the following axes:
- New Logo Design: We created a brand with an emphasis on geometry and balance of forms, which refers to the structure and robustness of the company’s furniture.
- Premium Color Palette: We selected shades that express warmth and refer to natural materials, such as wood and earth, enhancing the sense of intimacy and luxury.
- Typographic Identity: The choice of typography combines a modern, “airy” line with high readability, ensuring that the brand exudes elegance in every application.
Brand Applications & Visual Language
The new corporate identity was transferred with absolute consistency across all physical and digital media of the company. Loopflow formed a comprehensive visual language that is directly linked to the quality of construction, developing:
- Basic Brand Applications: Design of business cards, banners and luxury price lists that function as sales and prestige tools.
- Social Media Identity: We created custom visual assets for social networks, allowing Savvides Furniture to present its collections in a uniform and attractive way.
- Coherent Image: Each communication element was designed to enhance the company’s awareness and place the brand at the top of the preferences of the consumer who seeks the special and the timeless.
The end result is a comprehensive corporate identity that elevates Savvides Furniture, offering it a strong and professional digital and physical presence. With the new branding, the company clearly communicates the superiority of its products, building a relationship of trust with the public who appreciates minimal design and unparalleled elegance.
